Behaviorally Adjusted View
Same dashboard — recurring rules applied
Compare the Dashboard tab against this one to see the impact
Definitions applied
- Rule 1. A giver with ≥8 gifts at a median ≤45-day cadence and low variance (CV ≤0.65) counts as recurring, even if every gift was logged as one-time.
- Rule 2. Any giver with 20+ gifts at a consistent interval (CV ≤0.8) counts as recurring — manual re-entry at scale is behaviorally identical to a subscription.
- Rule 3. A giver whose gifts are ≥50% recurring and CV ≤0.8 counts as recurring overall; their extra gifts are treated as supplemental, not as "switching back to one-time."
- Rule 4. Entity donors (churches, ministries, LLCs, foundations) are flagged separately so they don't distort per-individual averages or retention.
Recurring share — last 4 quarters
2025Q255% → 81%
2025Q340% → 72%
2025Q430% → 50%
2026Q121% → 46%
The Subsplash "recurring" tag is measuring payment method (subscription vs. manual entry), not giving commitment — and roughly 20-25 givers in this dataset are behaviorally recurring while appearing one-time in every chart. The dollar impact is material: Daile Coyle ($3.3k), Micah Veale ($10.5k), Corey Schwarz ($10k), Noble Rutherford ($3.4k), and Epic Life NB ($22.2k) alone represent ~$50k in giving that the current dashboard treats as sporadic. More urgently, Matt Moody ($18.8k) and Sergio Andrade ($12.1k) are high-value donors with no giving since December 2025 who aren't surfaced by any lapsed-recurring alert because they're not tagged recurring — that's a pastor conversation that the current system is actively hiding.